Case library
Each case shows the starting problem, the changes made and the business outcome.
Some results come from in-house marketing leadership roles and others from Lyzhin Media projects.
Projects: 13
Treejar Trading
Shifted marketing from a CPL-focused model to revenue-driven performance management across CRM, analytics, paid acquisition, e-commerce, dealer channels and automation.
Home Pulse
Built a service for evaluating purchase prices, rents and Dubai areas using registered transactions. Connected data, calculations, a map and readable reports in one product.
Arvio
Helped build the product, commercial and go-to-market foundation for a UAE fintech company in crypto payments, crypto acquiring and digital banking brokerage.
FINIK / SOFIA Dubai Realty
Fully relaunched Google and Meta Ads, expanded audiences beyond Russian-speaking segments and used database scraping, retargeting and lookalike models.
Grosville
Developed a high-converting website with a client dashboard, intelligent property matching, project calculator and paid campaigns targeting high-intent audience segments.
Pulsar Group
Launched a multi-channel system targeting the Russian-speaking market: websites, quizzes, search ads, paid social and a team built around premium real estate.
Detail Dubai
Launched a car detailing studio from scratch and shifted growth from expensive paid ads to Google Maps, local search, influencer marketing, social packaging and sales scripts.
Confidential Fintech / Payment Processing Platform
Built a trader acquisition strategy using Telegram influencer marketing, paid placements, mini-landing pages, Meta retargeting, CRM funnel and AI content automation.
HANSA Group
Implemented Bitrix24 across departments, automated document workflows, lead distribution and set up Roistat analytics.
Tower Group
Organized advertising channel control, implemented Roistat, automated the sales department and optimized business processes.
CG Eurasia
Built an in-house marketing team, established contractor management, developed B2B strategy, implemented analytics and strengthened website and SEO.
A7 Studio
Launched Instagram/Facebook ads, optimized the website and found a non-standard beauty & health targeting angle instead of competing directly in the tattoo niche.
GET EIGHT
Implemented amoCRM / Kommo, Zoho, automated sales processes, developed end-to-end analytics and custom CRM solutions.
Share the essentials about your funnel, website, ads, CRM and analytics. I will show where inquiries, money or speed are being lost and which step makes sense first.
