B2B Marketing / SEO / Analytics
CG Eurasia: ROI from −71.5% to +96.7% in 4 months
Built an in-house marketing team, coordinated contractors, developed a B2B strategy and improved the website, search optimisation and analytics.
Role type
In-house marketing leadership
About this case
ROI is calculated using revenue and costs for the marketing department, advertising, services and contractors. It describes the return on marketing expenditure, not the profitability of the entire company. Some details are withheld under confidentiality agreements.
Challenge
Reorganise marketing so the company could measure the cost and returns of inbound enquiries.
What was done
- 01
Built an in-house marketing team.
- 02
Established contractor management.
- 03
Developed B2B strategy.
- 04
Implemented analytics and strengthened website and SEO.
Results
- ROI from inbound leads increased from –71.5% to +96.7% within 4 months.
Tools and methods
B2B strategy · SEO · website optimization · analytics · contractor management
Facing a similar situation?
What would you like to change in your business?
Tell me about your goals for customer acquisition, sales, a website or a new product. I will clarify the details and suggest where to start.