B2B Marketing / SEO / Analytics
CG Eurasia: Inbound ROI from –71.5% to +96.7% within 4 months
Built an in-house marketing team, established contractor management, developed B2B strategy, implemented analytics and strengthened website and SEO.
Role type
In-house leadership / selected project
Publication context
In-house leadership / selected project. Certain details may be limited due to NDA.
Challenge
The goal was to rebuild B2B marketing so inbound leads became a measurable and profitable acquisition channel.
What was done
- 01
Built an in-house marketing team.
- 02
Established contractor management.
- 03
Developed B2B strategy.
- 04
Implemented analytics and strengthened website and SEO.
Results
- ROI from inbound leads increased from –71.5% to +96.7% within 4 months.
Tools
B2B strategy · SEO · website optimization · analytics · contractor management
Start with the part that is holding growth back
Share the essentials about your funnel, website, ads, CRM and analytics. I will show where inquiries, money or speed are being lost and which step makes sense first.