Local Services / Paid Social / Non-standard Targeting
A7 Studio: Low-cost leads through a non-standard targeting strategy
Launched Instagram/Facebook ads, optimized the website and found a non-standard beauty & health targeting angle instead of competing directly in the tattoo niche.
Role type
Selected project / performance marketing
Publication context
Selected project / performance marketing. Certain details may be limited due to NDA.
Challenge
The project needed qualified leads with minimal spend and a relevant audience outside the obvious competitive segment.
What was done
- 01
Launched Instagram/Facebook ads.
- 02
Optimized the website.
- 03
Found a non-standard beauty & health targeting segment instead of competing directly in the tattoo niche.
Results
- Lead cost reached a very low level for the niche.
- Steady flow of qualified clients with minimal spend.
Tools
Instagram Ads · Facebook Ads · landing page optimization · audience strategy
Start with the part that is holding growth back
Share the essentials about your funnel, website, ads, CRM and analytics. I will show where inquiries, money or speed are being lost and which step makes sense first.