Business problems I take ownership of

For businesses that need their own service, client portal or internal tool for a specific problem.

Turn a business idea into a working service: user journeys, interface, data, engineering and launch. Home Pulse is an example of this approach.

For companies that need to understand where budget leaks and what to fix first.

I review the funnel as a business system: paid media, website, CRM, analytics, sales team, lead response speed and revenue leaks. The output is not an 80-slide presentation. It is a practical roadmap: what to fix now, what to automate, what to scale and where not to waste budget.

For businesses that need qualified demand and a controllable paid acquisition funnel.

I launch and optimize Google Ads, Yandex Ads, Meta Ads and LinkedIn campaigns with a focus on qualified leads and sales, not just clicks. The key metrics are qualified lead cost, sales conversion, funnel quality and payback.

For sales teams where leads get lost, CRM is formal or the process depends on manual supervision.

I set up pipeline, stages, sources, handling rules, notifications and reports.

For companies that need to see which channels bring customers, generate revenue and pay back.

I connect ads, website, forms, call tracking, CRM and sales into one measurable picture. I set up GA4, Roistat, Zoho Analytics and dashboards that help make decisions, not just look good on a screen.

For teams spending too much time on repetitive operational work.

I automate repetitive work using n8n, AI tools and custom workflows: lead processing, qualification, reporting, notifications, content operations, campaign workflows and internal processes.

For companies that need a website as part of acquisition and sales infrastructure.

I build websites that are part of the funnel: they explain value, generate inquiries, pass data to CRM, support analytics, SEO/AEO and work for Russian-speaking and international audiences.

For companies that need a stronger visual system for sales, ads and communication.

I package complex products and services into a clear visual language: pitch decks, commercial proposals, ad creatives, social media visuals, brand systems and sales materials.

For companies entering UAE/Dubai, Europe or global markets without copying local marketing one-to-one.

I help adapt marketing systems, websites, messaging, paid media and analytics for the UAE, Europe and international audiences.