Business problems I take ownership of

For businesses that need a service or application built around their processes.

I build services, client portals and internal applications. I define the first version, design the interface, develop the product and connect the data and services it needs. HomePulse and HomePulse for Business are two examples.

For businesses that need to understand what is holding back growth and where to invest first.

I review the customer journey from first enquiry to payment: advertising, the website, CRM and the sales process. I identify what is holding back results and which changes to make first.

For businesses launching advertising or reviewing lead quality and returns from existing campaigns.

I launch and manage advertising campaigns. I assess lead quality and track the connection to sales so that campaign decisions reflect business results.

For businesses that need regular publishing and a clear process for handling social media enquiries.

I help businesses explain what they do through regular social media content. I plan content, organise publishing and establish how enquiries are handled. We choose channels and formats for the audience. Filming, advertising and influencer work are scoped separately.

For teams where leads get lost, CRM is used only for record-keeping or deals need constant manual supervision.

I configure CRM around the sales team: deal stages, lead routing, tasks, notifications and reports. I help the team learn the process.

For businesses with plenty of reports but no clear view of which channels bring customers and pay off.

I connect data from advertising, the website, calls and CRM. I build reports showing which channels bring customers and how enquiries turn into revenue.

For teams spending too much time on repetitive tasks and moving data between services.

I automate data transfers, lead routing, notifications and report preparation. I use AI where it helps solve a specific problem.

For businesses that need a new website or whose existing site does not explain the offering or connect to sales.

I build websites and landing pages, including structure, copy, design, forms, CRM and analytics integrations. I help visitors understand the offering and get in touch.

For businesses with inconsistent materials or teams that struggle to explain the product to customers.

I create visual identities, presentations, proposals and advertising materials. I help explain the product clearly and keep its presentation consistent across channels.

For businesses entering a new market or expanding their international audience.

I adapt the offering, website and advertising for customers in a new market. I prepare Russian and English materials and a plan to measure the first campaigns.