Nikita Lyzhin

Founder of Lyzhin Media. I have led in-house marketing, implemented CRM and analytics, and launched websites and digital products. That experience helps me lead projects where advertising, sales and development need to work together.

Implementing CRM since 2016

Experience in Russia and the UAE

From strategy to implementation

Contact

Experience and approach

From marketing leadership to product launches

I work with B2B sales, e-commerce, real estate, automotive services, education and service businesses. I join as a marketing lead, consultant or project lead, depending on what the company needs.

From December 2016 to December 2018, I contributed to 40+ CRM implementations for GET EIGHT clients, defining system and process concepts. I joined as a Business Analyst and progressed to Senior Business Analyst within a year. I worked with Tower Group from May 2019 to January 2023, leading advertising, implementing Roistat and automating sales. As CMO at Treejar Trading, I connected customer acquisition, CRM, analytics and operations.

I apply development experience to both client projects and my own products. I built and continue to develop HomePulse for residential property analysis and HomePulse for Business for buying and leasing offices in Dubai, with market data, maps, private workspaces and reports in four languages.

I consider the full customer journey: discovering the company, choosing a product, making an enquiry and completing a purchase. This helps identify where changes are needed, whether in advertising, the offer, the website or the sales process.

Agree the goal

We start by defining what needs to change, the scope of work and the metrics we will use to assess results.

Set priorities

I connect marketing, sales and development tasks in one plan, explaining what to do first and why.

Hand over to the team

We document processes and decisions so employees can continue using them after the project.

How the work is organised

One project lead, specialists for the task

I set priorities, coordinate delivery and oversee quality. I bring in advertising, CRM, analytics, design, development and automation specialists for the agreed scope. I can assemble a project team or work alongside your employees.

What would you like to change in your business?

Tell me about your goals for customer acquisition, sales, a website or a new product. I will clarify the details and suggest where to start.

Discuss your project