Nikita Lyzhin, founder of Lyzhin Media
About
Nikita Lyzhin
I step in when a business needs to connect customer acquisition, sales and data — with one person accountable for the whole picture.
110+ projects
14-month average client relationship
Revenue growth up to 4x
Working principles
Experience that connects the whole picture
Since 2019, I have worked with B2B, e-commerce, real estate, automotive, education and service businesses across Russia, the UAE and international markets.
In some companies I led marketing from inside the team; in others I joined as a consultant or project lead. That experience makes me look beyond advertising and into what happens after the inquiry.
My role is to close the gap between marketing and sales: set priorities, assemble the right specialists and deliver changes leadership can clearly see and manage.
01
Business problem first
I do not recommend a tool until the required change in sales, speed or revenue is clear.
02
One accountable lead
You discuss strategy and key decisions with me instead of passing context between several vendors.
03
The result stays with the team
Processes and decisions are documented so employees can use them after the engagement ends.
How the work is organised
You work with me, not a chain of account managers
I bring in specialists in paid media, CRM, analytics, design, development or automation for the specific task. The overall logic, priorities and quality remain my responsibility.
Start with the part that is holding growth back
Share the essentials about your funnel, website, ads, CRM and analytics. I will show where inquiries, money or speed are being lost and which step makes sense first.