HomePulse: from a property check to a platform for homes and businesses

Challenge

Develop the initial price check into a product that supports property selection, from an asking price and market comparables to costs, surroundings and alternatives. Offices required separate purchase and lease logic. The conclusion, supporting records and assumptions also needed to remain consistent across the free check, full report and PDF.

What was done

1. 01

   Two product lines. Separated residential purchase, rental and ownership journeys from office selection. Built a dedicated website and workspace for HomePulse for Business, accessible through an existing HomePulse account.

2. 02

   Data and calculations. Built processing for DLD sales, rental contracts and projects through Data Dubai. Separated property and transaction types, comparable selection and record freshness checks. When evidence is insufficient, the product says so and does not offer an unsupported paid report.

3. 03

   The economics of a decision. For homes, connected market prices, rents, ownership costs and return scenarios. For offices, added purchase costs and income calculations or a lease budget covering fit-out, service charges, moving costs and deposits. User inputs and assumptions are distinguished from registry facts.

4. 04

   Maps and surroundings. Added area maps and nearby infrastructure: transport, shops, schools and services for homes; metro, parking and everyday services for offices. Where the building is reliably located, the report includes a map with its data source and date.

5. 05

   Alternatives to compare. Built selection of other residential and office buildings in the same area using comparable registry records. Added area market context and development projects. Historical evidence is presented as a basis for comparison, not as available listings.

6. 06

   Workspaces and saved decisions. Brought properties, check history and reports together in HomePulse. Added a separate office history, search and comparison of up to three offices of the same transaction type in Business. Purchased reports preserve the evidence at the time of the check and remain available to download.

7. 07

   Payments and PDF. Built the journey from a free result to a one-off full report purchase, including checkout, payment confirmation and access to the saved report. Aligned calculations and report contents across the interface and PDF. Delivered English, Russian, Arabic and Simplified Chinese, including right-to-left Arabic layouts.

8. 08

   Product presentation and growth. Reworked the public websites with an interactive Downtown scene, real report examples and an explanation of the full report’s value. Developed area and building pages, market publishing, search structure and user journey analytics.

Tools and methods

DLD / Data Dubai · Node.js · Python · PostgreSQL / Neon · OpenStreetMap / Geofabrik · Leaflet · Dodo Payments · Vercel · PDF and localisation · SEO and product analytics