Fintech / crypto payments / market launch
Arvio: break-even in month 6 after MVP launch
Helped develop the product concept and commercial model for a UAE crypto payments company. Together with the Head of Sales, approached hotel general managers on Palm Jumeirah and personally led discussions in English. Direct sales helped the company reach break-even in month six after MVP launch.
Role type
Consulting / selected project
About this case
Break-even refers to the entire company. The main costs accounted for were development of a technically complex product with a large team, and marketing. Some details are withheld under confidentiality agreements.
Challenge
Define target customers and product use cases, prepare the commercial offer and test demand through direct conversations with businesses.
What was done
- 01
Developed the product concept and business model for accepting and processing crypto payments.
- 02
Researched payment solutions in the UAE and other markets, including regulatory and licensing requirements.
- 03
Defined target segments, positioning, market launch strategy and payment flows.
- 04
Prepared presentations, commercial proposals and printed materials for in-person meetings with prospective customers and partners.
- 05
Visited Palm Jumeirah hotels with the Head of Sales and established contact with general managers. Led discussions in English and presented the company’s services, taking on part of the direct sales work.
- 06
Presented the solution and secured partner agreements to install crypto payment software and terminals.
Results
- The entire company reached break-even in month 6 after launching its minimum viable product (MVP). The calculation included product development and marketing costs.
- Developed the product concept and commercial model for crypto payments.
- In-person meetings and direct hotel sales helped the company reach its targets quickly. Prepared materials supported discussions with hotel general managers.
Tools and methods
Product strategy · GTM · B2B sales · partner acquisition · crypto payments · payment terminals · pitch decks · outreach · regulatory research · sales enablement
What would you like to change in your business?
Tell me about your goals for customer acquisition, sales, a website or a new product. I will clarify the details and suggest where to start.