Fintech / Crypto Payments / GTM / Business Development
Arvio: Bringing a crypto acquiring product to break-even after MVP
Helped build the product, commercial and go-to-market foundation for a UAE fintech company in crypto payments, crypto acquiring and digital banking brokerage.
Role type
Consulting / selected project
Publication context
Consulting / selected project. Certain details may be limited due to NDA.
Challenge
The task was not just to package a product, but to build a commercial model: understand the market, describe use cases, shape positioning, prepare sales materials, validate demand and build direct B2B client acquisition.
What was done
- 01
Developed the product concept and business model for crypto acquiring / crypto payment processing.
- 02
Researched the crypto payments, fintech infrastructure, merchant acquiring and alternative payments market in the UAE and internationally.
- 03
Built go-to-market strategy, positioning and target client segments.
- 04
Described product use cases, payment flows and commercial logic.
- 05
Prepared pitch decks, commercial proposals, outreach messages and partner materials.
- 06
Helped position the company around legal, licensed and compliant crypto payment solutions.
- 07
Participated in direct B2B acquisition together with the Head of Sales.
- 08
Conducted field meetings on Palm Jumeirah, visited premium hotels and negotiated with general managers and decision-makers.
- 09
Presented the solution and closed partners for software and payment terminal installation for crypto payments.
- 10
Researched regulatory and licensing requirements related to crypto payments, financial brokerage and fintech activity in the UAE.
Results
- The company reached break-even in the 6th month after MVP launch.
- Built the initial product and commercial framework for the crypto acquiring direction.
- Prepared sales and business development materials: pitch decks, outreach, commercial logic and partner materials.
- Launched initial communications with premium hospitality businesses and collected decision-maker contacts.
Tools
Product strategy · GTM · B2B sales · partner acquisition · crypto payments · payment terminals · pitch decks · outreach · regulatory research · sales enablement
Start with the part that is holding growth back
Share the essentials about your funnel, website, ads, CRM and analytics. I will show where inquiries, money or speed are being lost and which step makes sense first.