Performance Marketing / Dubai Real Estate / Data-driven Acquisition
FINIK / SOFIA Dubai Realty: Turning a loss-making real estate project profitable in 15 days
Fully relaunched Google and Meta Ads, expanded audiences beyond Russian-speaking segments and used database scraping, retargeting and lookalike models.
Role type
In-house leadership / Marketing Executive
Publication context
In-house leadership / Marketing Executive. Certain details may be limited due to NDA.
Challenge
The task was to quickly revive the performance funnel: reduce CPL, expand the audience, strengthen the offer and return the project to profitability.
What was done
- 01
Fully relaunched Google and Meta advertising campaigns.
- 02
Created stronger USPs: private auctions, off-payment plans and special offers.
- 03
Expanded the target audience from Russian-speaking markets to English-speaking segments: Israel, Europe, Asia and MENA.
- 04
Used database scraping, retargeting and lookalike models based on key conversion events.
- 05
Also participated in projects for MADA Dubai, ONE PLACE, PALLADIUM GROUP and EMIRATIO.
Results
- CPL reduced by roughly 3x.
- Sales cycle shortened from 6 to 3 months.
- The project became profitable within 15 days.
Tools
Google Ads · Meta Ads · database scraping · retargeting · lookalike audiences · landing pages · offer strategy · real estate performance marketing
Start with the part that is holding growth back
Share the essentials about your funnel, website, ads, CRM and analytics. I will show where inquiries, money or speed are being lost and which step makes sense first.