Premium real estate / website / advertising
Grosville: first deal 2 weeks after advertising launch
Defined target buyer profiles and their path to purchase. Built the website around that journey and ran advertising exclusively to segments drawn from scraped databases. The first deal closed two weeks after advertising launched.
Role type
Lyzhin Media project
About this case
A Lyzhin Media project covering audience analysis, customer journey mapping, the website and advertising. Time to the first deal is measured from the advertising launch.
Challenge
Identify target property buyers and understand how they make purchase decisions. Build the website and targeted advertising around that journey.
What was done
- 01
Defined target customer profiles and developed a customer journey map (CJM) showing how buyers choose property and make purchase decisions.
- 02
Used scraping to build databases and selected segments matching the target profiles.
- 03
Built grosville.ru around the customer journey, with a property catalogue, client account and interactive property selection.
- 04
Configured selection by district, number of rooms, floor area, building height and specific development. Results appeared on an interactive map alongside floor plans, reference images and property renderings.
- 05
Structured campaigns around the same journey. Yandex advertising targeted only the selected segments from the collected databases.
Results
- Qualified lead cost reached a commercially acceptable level for the project.
- Visitors received a property selection tailored to their criteria, with map locations, floor plans, reference images and renderings. This helped prepare a proposal for each customer.
- The first deal closed 2 weeks after advertising launched.
Tools and methods
Bitrix · website development · property catalog · interactive property selection · interactive map · Yandex Ads · database scraping and segmentation · customer journey mapping (CJM) · real estate funnel
What would you like to change in your business?
Tell me about your goals for customer acquisition, sales, a website or a new product. I will clarify the details and suggest where to start.