Dubai real estate / advertising / Russian-speaking audience
Pulsar Group: approximately 6,000% ROI in the first 2 months
During strong demand for Dubai property among Russian-speaking buyers, quickly identified the audience and value proposition, then built the website and advertising around them. ROI reached approximately 6,000% over the first two months. Results included selling the entire 23rd floor of Damac Elegance Tower to one client.
Role type
Lyzhin Media project
About this case
A Lyzhin Media project covering the team, advertising channels and acquisition management. ROI is calculated using revenue and costs for the marketing department, advertising and services. It describes the return on marketing expenditure, not the profitability of the entire company. Results were achieved during strong market demand.
Challenge
Quickly reach Russian-speaking buyers during strong market demand: define the value proposition, launch the website and campaigns, and turn enquiries into major deals.
What was done
- 01
Defined the target audience and unique selling proposition around current demand from Russian-speaking buyers.
- 02
Quickly built the website around the chosen audience and offer. Launched quizzes, search advertising and paid social campaigns.
- 03
Assembled a team to work on premium real estate and manage advertising.
Results
- Cost per lead (CPL) reached the target range.
- Established qualified lead acquisition across multiple channels.
- ROI over the first 2 months of work was approximately 6,000%.
- Sold the entire 23rd floor of Damac Elegance Tower to one client, one of the project’s largest deals.
Tools and methods
Websites · quizzes · paid search · paid social · premium real estate · lead qualification
What would you like to change in your business?
Tell me about your goals for customer acquisition, sales, a website or a new product. I will clarify the details and suggest where to start.