Luxury real estate / advertising / analytics
Tower Group: 3,600% ROI over the full engagement
Led advertising at Tower Group from May 2019 to January 2023, implementing Roistat and sales automation. ROI was 3,600% over the full engagement and peaked at 9,500% in August 2022.
Role type
Advertising leadership
About this case
ROI is calculated using revenue and costs for the marketing department, advertising, services and contractors. It describes the return on marketing expenditure, not the profitability of the entire company. The full-period result and peak value are shown separately. Some details are withheld under confidentiality agreements.
Challenge
Set up advertising analytics and sales automation to evaluate customer acquisition using data.
What was done
- 01
Organized advertising channel control.
- 02
Implemented Roistat.
- 03
Automated the sales department.
- 04
Optimized business processes.
Results
- Overall ROI for May 2019 to January 2023 was 3,600%.
- ROI peaked at 9,500% in August 2022.
Tools and methods
Roistat · advertising analytics · sales automation · business process optimization · user acquisition
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