Revenue Operations / CRM / E-commerce / Digital Transformation
Treejar Trading: 4× revenue and profit in one year
Shifted marketing from a CPL-focused model to revenue-driven performance management across CRM, analytics, paid acquisition, e-commerce, dealer channels and automation.
2025 compared with 2024. Company performance during the in-house CMO engagement.
Role type
CMO role / In-house leadership
Publication context
Selected project / CMO role / In-house leadership. Certain details may be limited due to NDA.
Challenge
The challenge was not only lead generation. The business needed to connect paid media, website, WhatsApp, calls, CRM, sales, inventory, product categories and actual revenue into one manageable system.
What was done
- 01
Developed commercial growth strategy for corporate clients, developers, SMEs, dealers, resellers and online retail.
- 02
Built positioning around ready stock, fast delivery, Jebel Ali warehouse, turnkey office furnishing, space planning, supply and installation.
- 03
Built a full-funnel system: ad demand -> inquiry -> qualification -> deal -> revenue.
- 04
Scaled Google Ads and Meta Ads with a focus on customer acquisition cost, advertising return, lead quality and revenue contribution.
- 05
Built end-to-end analytics using GA4, Google Tag Manager, custom UTM logic, ad-level tracking, WhatsApp attribution, Zoho CRM and Zoho Analytics.
- 06
Implemented tracking across the journey: ad click -> WhatsApp / call / form -> CRM deal -> revenue -> dashboard.
- 07
Developed the revenue operations stack around Zoho CRM, Zoho Inventory, Zoho Analytics, Wazzup, call tracking and n8n.
- 08
Automated lead routing, reporting, sales processes and part of operational workflows.
- 09
Contributed to dealer portal development, e-commerce catalog structure, SKU logic, filters, product cards and SEO-oriented landing pages.
- 10
Used AI-assisted development, Codex, Claude Code and n8n to create internal tools.
- 11
Built an internal macOS application for payroll calculation automation.
Results
- Company revenue and profit both grew 4× in 2025 compared with 2024.
- Shifted marketing from CPL-based reporting to revenue-driven performance management.
- Built transparent tracking from ad click to deal and revenue dashboard.
- Launched automation for leads, reporting and sales operations.
Tools
Google Ads · Meta Ads · GA4 · GTM · Zoho CRM · Zoho Inventory · Zoho Analytics · Wazzup · call tracking · n8n · Next.js · Vercel · Codex · Claude Code
Start with the part that is holding growth back
Share the essentials about your funnel, website, ads, CRM and analytics. I will show where inquiries, money or speed are being lost and which step makes sense first.