Fintech / Trader Acquisition / Telegram / Retargeting / AI Content Automation
Confidential Fintech / Payment Processing Platform
Built a trader acquisition strategy using Telegram influencer marketing, paid placements, mini-landing pages, Meta retargeting, CRM funnel and AI content automation.
Role type
Consulting / selected project
Publication context
Confidential consulting project. Name and some metrics are withheld due to publication limits.
Challenge
The challenge was not just to launch ads, but to build trust in a complex fintech niche, explain product value, drive users to registration and hand qualified leads to sales.
What was done
- 01
Developed an acquisition strategy for trader audiences.
- 02
Packaged the product offer around trader pain points: payment stability, USDT settlements, fast onboarding, transparent terms, support and high-risk use cases.
- 03
Launched Telegram influencer marketing and paid placements in relevant Telegram groups and channels.
- 04
Built the funnel: Telegram -> mini-landing -> Meta retargeting -> registration.
- 05
Created ad messages, content, Telegram posts, warm-up materials and sales communication assets.
- 06
Contributed to CRM logic: lead -> registration -> qualification -> onboarding -> active client.
- 07
Supported the sales team with arguments, scripts and objection handling.
- 08
Worked with the dev team on an AI tool for automated news publishing.
- 09
The tool monitored Telegram channels, found relevant news, rewrote texts, generated images and published content to the platform's news section.
Results
- Built an acquisition funnel for trader audiences.
- Telegram placements generated initial interest, while Meta retargeting brought warm audiences back to the mini-landing and drove registrations.
- Automated part of content marketing, enabling regular market updates and audience warm-up without manually preparing every news item.
- Numerical performance data is not published due to project confidentiality.
Tools
Telegram influencer marketing · paid Telegram placements · Meta retargeting · mini-landing pages · fintech positioning · USDT payments · CRM funnel · sales enablement · AI content automation
Start with the part that is holding growth back
Share the essentials about your funnel, website, ads, CRM and analytics. I will show where inquiries, money or speed are being lost and which step makes sense first.