I'm Nikita Lyzhin. I help businesses attract customers, improve sales processes and build digital products. I lead each project from strategy through implementation, bringing in specialists as needed.
Selected work
B2B furniture · UAE · In-house CMO
Connected advertising, CRM, e-commerce and dealer sales for a furniture company in the UAE.
Read case studycompany revenue and profit
2025 vs 2024 · in-house CMO roleOwn product / PropTech
Check property prices and compare Dubai areas.
How I can help
For businesses that need to understand what is holding back growth and where to invest first.
Business outcome
For teams where leads get lost, CRM is used only for record-keeping or deals need constant manual supervision.
Business outcome
For businesses that need a service or application built around their processes.
Business outcome
For teams spending too much time on repetitive tasks and moving data between services.
Business outcome
Nikita Lyzhin, founder of Lyzhin Media
Direct involvement
I lead key meetings, set priorities and oversee the quality of the work. I bring in specialists in advertising, CRM, analytics, design and development to match the project.
Ways to work together
Start with a review, hand over an implementation project or bring me into your team on an ongoing basis. We define the scope after discussing your goals.
focused engagement
I review the current situation and set priorities. You receive a list of recommended changes with an explanation of what to do first and why.
scope built around the task
I set up advertising, websites, CRM, analytics or automation. We agree the scope and completion criteria, then implement the solution.
ongoing involvement
I join your team to set priorities, coordinate specialists and review the results of their work.
